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How We Achieved 380% ROAS for a Medical eCommerce Store

Within just 1 month, we tested multiple Meta Ads strategy combinations, identified the most profitable ones, and scaled them - resulting in a 380% ROAS.

Project Overview

  • Client
    Online medical equipment store
  • Segment
    eCommerce
  • Location
    USA
  • Duration
    1 month
  • Channels
    Meta Ads, marketing strategy
  • Budget
    $20,000+
  • KPIs
    ROAS, CTR, CPL

Problem

Low campaign efficiency and insufficient profitability.

Our Approach

We tested different combinations of offers, creatives, and targeting, focused on high-converting audiences, and optimized for purchases.

Execution

  • Launched multiple sets of ad creatives
  • Used Advantage+ and CAPI for accurate tracking
  • Ongoing bid and budget optimization

Results

ROAS
380%
CPL
$7.11
CTR
4.76%

Conclusion

Strategic testing and scaling of high-performing ad elements can quickly improve campaign profitability.

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